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Роль клиентоориентированного подхода (crm) в развитии организации

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в статье представлены результаты теоретического исследования клиентоориентированного подхода, представлены критерии клиентоориентированного подхода. Отмечена важность использования клиентоориентированного подхода для развития коммерческой организации за счёт повышения качества обслуживания клиентов и удовлетворения их потребностей, уровня сервиса. Привлечение клиентов и удержание наиболее прибыльных из них, обеспечивает рост доходности фирмы.
Title: Роль клиентоориентированного подхода (crm) в развитии организации
Description:
в статье представлены результаты теоретического исследования клиентоориентированного подхода, представлены критерии клиентоориентированного подхода.
Отмечена важность использования клиентоориентированного подхода для развития коммерческой организации за счёт повышения качества обслуживания клиентов и удовлетворения их потребностей, уровня сервиса.
Привлечение клиентов и удержание наиболее прибыльных из них, обеспечивает рост доходности фирмы.

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