Search engine for discovering works of Art, research articles, and books related to Art and Culture
ShareThis
Javascript must be enabled to continue!

Post-Harvest Loss Assessment and Marketing Practices of Fruits: An Empirical Study of Maulvibazar District in Bangladesh

View through CrossRef
Aims: The present study highlighted the post-harvest loss assessment and marketing practices of fruits at different stages of marketing and their impact on farmers’ net price, marketing costs, margins, and efficiency from both farmers and various intermediaries (bepari, wholesaler, and retailer). Study Design: This article is a post-harvest loss assessment study and is placed on empirical analysis. The study considered post-harvest losses in farm and intermediaries’ level and its market practices which impact on farmer’s income, net price, marketing margin, and efficiency. Place and Duration of Study: The study was conducted at Sreemangal Upazila of Maulvibazar district of Bangladesh. Data were collected from April to May for lemon and May to June for pineapple, 2019 as this time period is the harvesting season of lemon and pineapple. Methodology: The relevant data were collected from the farmers and intermediaries of lemon and pineapple of Maulvibazar District, Bangladesh. The sample size for lemon and pineapple was 240, where 80 farmers and 40 intermediaries were taken from four villages of Sreemangal Upazila in Maulvibazar district. Data from farmers were collected through simple random sampling based on the list of farmers and for intermediaries purposive sampling techniques was used as there had no fixed list of intermediaries in the study area. Data was analyzed by using Microsoft Excel and Statistical Package for Social Science (SPSS). Results: Total post-harvest loss of lemon was 20.57% and 23.99% for pineapple of total production at farm level. The highest loss was estimated at 87.93 kg/quintal at the intermediaries’ level in the case of lemons, and 16.50 kg/quintal was for pineapples at farm level. Among different intermediaries, post-harvest loss of lemons was highest at the retail level (70.93 kg/quintal) and for pineapples at the wholesale level (9.18 kg/quintal). The net price received by the farmers for pineapple was greater that the farmers for lemon. Before and after separating losses, according to the conventional method, the net price received by the farmers was Tk. 10.06/kg and 17.13/kg for lemon and Tk. 15.58/kg and Tk. 20.01/kg for pineapple. After taking into account the physical loss during retailing, the margin of the retailers is less (loss) than other intermediaries indicated that they incurred a net loss during the retail trade due to high post-harvest losses. Conclusion: It has been concluded that pineapple marketing is a more efficient system in terms of both operations and price than lemon. The total marketing cost was lower at farm level on lemon and pineapple compared to intermediaries’ level. Marketing cost has been identified as the major constraint in the wholesale marketing channel, and bringing down the costs, particularly the loading and unloading and transportation charges as demonstrated in the marketing channel, will help reduce the price-spread and increase the producers’ margin. The need for specialized transport vehicles for perishable commodities has been highlighted.
Title: Post-Harvest Loss Assessment and Marketing Practices of Fruits: An Empirical Study of Maulvibazar District in Bangladesh
Description:
Aims: The present study highlighted the post-harvest loss assessment and marketing practices of fruits at different stages of marketing and their impact on farmers’ net price, marketing costs, margins, and efficiency from both farmers and various intermediaries (bepari, wholesaler, and retailer).
Study Design: This article is a post-harvest loss assessment study and is placed on empirical analysis.
The study considered post-harvest losses in farm and intermediaries’ level and its market practices which impact on farmer’s income, net price, marketing margin, and efficiency.
Place and Duration of Study: The study was conducted at Sreemangal Upazila of Maulvibazar district of Bangladesh.
Data were collected from April to May for lemon and May to June for pineapple, 2019 as this time period is the harvesting season of lemon and pineapple.
Methodology: The relevant data were collected from the farmers and intermediaries of lemon and pineapple of Maulvibazar District, Bangladesh.
The sample size for lemon and pineapple was 240, where 80 farmers and 40 intermediaries were taken from four villages of Sreemangal Upazila in Maulvibazar district.
Data from farmers were collected through simple random sampling based on the list of farmers and for intermediaries purposive sampling techniques was used as there had no fixed list of intermediaries in the study area.
Data was analyzed by using Microsoft Excel and Statistical Package for Social Science (SPSS).
Results: Total post-harvest loss of lemon was 20.
57% and 23.
99% for pineapple of total production at farm level.
The highest loss was estimated at 87.
93 kg/quintal at the intermediaries’ level in the case of lemons, and 16.
50 kg/quintal was for pineapples at farm level.
Among different intermediaries, post-harvest loss of lemons was highest at the retail level (70.
93 kg/quintal) and for pineapples at the wholesale level (9.
18 kg/quintal).
The net price received by the farmers for pineapple was greater that the farmers for lemon.
Before and after separating losses, according to the conventional method, the net price received by the farmers was Tk.
10.
06/kg and 17.
13/kg for lemon and Tk.
15.
58/kg and Tk.
20.
01/kg for pineapple.
After taking into account the physical loss during retailing, the margin of the retailers is less (loss) than other intermediaries indicated that they incurred a net loss during the retail trade due to high post-harvest losses.
Conclusion: It has been concluded that pineapple marketing is a more efficient system in terms of both operations and price than lemon.
The total marketing cost was lower at farm level on lemon and pineapple compared to intermediaries’ level.
Marketing cost has been identified as the major constraint in the wholesale marketing channel, and bringing down the costs, particularly the loading and unloading and transportation charges as demonstrated in the marketing channel, will help reduce the price-spread and increase the producers’ margin.
The need for specialized transport vehicles for perishable commodities has been highlighted.

Related Results

The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city
THE INFLUENCE OF MICRO-INFLUENCERS AND DIGITAL MARKETING ON PURCHASE DECISIONS OF TIKTOK SHOP CUSTOMERS IN BENGKULU CITY Andhes Tiani Putri, Meylaty F   12Faculty Of Economic E...
[RETRACTED] Keanu Reeves CBD Gummies v1
[RETRACTED] Keanu Reeves CBD Gummies v1
[RETRACTED]Keanu Reeves CBD Gummies ==❱❱ Huge Discounts:[HURRY UP ] Absolute Keanu Reeves CBD Gummies (Available)Order Online Only!! ❰❰= https://www.facebook.com/Keanu-Reeves-CBD-G...
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital mar...
Ripening manipulation of ‘Hass’ avocado with ethylene
Ripening manipulation of ‘Hass’ avocado with ethylene
The long ripening period of ‘Hass’ avocado fruits harvested at the beginning of the harvest can be detrimental to sales. Ethylene is capable of anticipating and accelerating the ri...
The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources
The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources
This study aims at exploring the effect of marketing 5.0 as a whole construct on marketing performance and the moderating role of customer resources between these two variables. Mo...
Determinants of Post-harvest Losses of Pineapple: A Farm-level Study in Moulvibazar District, Bangladesh
Determinants of Post-harvest Losses of Pineapple: A Farm-level Study in Moulvibazar District, Bangladesh
Aims: Post-harvest losses are acknowledged as one of the major reasons for fresh grain production, especially fruit production in most developing countries. Thus, the present study...
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
The article reveals the relevance of using marketing tools in the field of public administration. The concept of «marketing» is analyzed, the approaches of modern scientists to thi...

Back to Top