Digital Disruption and Cultural Authority: The Contested Space of Film Reviewing in Contemporary Gujarati Cinema

The Indian film industry, often called Bollywood, is a multifaceted and dynamic entity that stands as one of the largest and most influential entertainment industries globally. With a rich history dating back over a century, Indian cinema has evolved into a diverse ecosystem encompassing various regional industries, including Bollywood, Tollywood, Kollywood, and others, each contributing to the cultural tapestry of the nation. Moreover, The Gujarati film industry, with its rich cultural heritage and vibrant storytelling traditions, has undergone a remarkable journey of resurgence and evolution in recent years. The research reflect to  investigate role of review of Gujarati films from audiences, To determine relationship of box office collection of Gujarati films and Review rating and to understand significance of comments by reviewers on respondents before watching the Gujarati films. In conclusion, reviews of Gujarati films are not much relevant but essential for the industry's continued growth and legitimacy. As the industry aspires to reach national and global audiences, film criticism both professional and user-generated will play a own role in shaping perceptions, encouraging quality, and preserving the cultural voice of Gujarati cinema.