Chick Noir: Surveilling Femininity and the Affects of Loss in Gone Girl

This chapter explores a surprising shift that has occurred in postfeminist popular culture and more specifically “chick culture” in the wake of the global economic crisis. Chick noir forms itself in opposition to those two standbys of twenty-first-century U.S culture, chick lit and the chick flick. If these latter genres perform a humorous remodelling of romance as the “happy object” around which young women should orient self-making or self-improvement projects for the promise of a good life and future feelings of happiness, chick noir has emerged across popular culture to chronicle widespread economic hardship and social decline under neoliberalism. Chick noir narratives are driven by negative affect and deal in the dark side of relationships, domesticity, and the public sphere for women. The chapter takes Gone Girl as its focus. This chapter pays particular attention to ways in which both texts shine a light on modern surveillance culture to explore the textual production of empathy and coercion and the ways in which these texts imagine femininity as a site of surveillance. What emerges is a form of noir affect that dramatizes the absolute lack of a stable or noncontradictory space for the contemporary female subject.