Dampak Covid-19 Terhadap Konsumsi Dan Distribusi Daging Ayam Broiler di Kota Bengkulu

ABSTRACTThe Covid-19 pandemic has had an impact on various sectors of people's lives, one of which is the broiler farming sector. Health efforts to tackle the spread of Covid-19, such as the Large-Scale Social Restriction policy, have limited economic activities and activities, resulting in market uncertainty. This study aims to analyze the impact of the pandemic on the consumption and distribution of chicken meat in Bengkulu City. The method in this research uses literature study and descriptive analysis. The results of the analysis show that during the pandemic there was a decline in demand for chicken meat from 509,385 in 2019 to 498,367 chickens in 2020 and was followed by a decrease in chicken meat consumption in Bengkulu City. In addition, the price of chicken meat is more volatile when compared to before the pandemic. The distribution of chicken meat has an impact on constraints in the distribution flow of chicken meat, changes in the pattern of the distribution chain of chicken meat, and difficulties in finding consumers/consumer demand instability. This pandemic still has the potential to change the dynamics of people's lives with new variant mutations. For this reason, there is a need for risk mitigation strategies for livestock businesses such as training on diversification of processed chicken meat products and marketing training using digital platforms. The Covid-19 pandemic has greatly affected various aspects of life, one of which is the broiler farming sector. During the pandemic there was a decrease in demand for chicken meat compared to before the pandemic, followed by a decrease in the average consumption of chicken meat in the community. Key words: Chicken distribution, chicken consumption, covid-19, sosial distancing ABSTRAKPandemi Covid 19 berdampak terhadap berbagai sektor kehidupan masyarakat, salah satunya sektor peternakan ayam broiler. Upaya kesehatan untuk menanggulangi penyebaran Covid-19 seperti kebijakan Pembatasan Sosial Berskala Besar telah menyebabkan terbatasnya aktivitas dan kegiatan ekonomi sehingga terjadinya ketidakpastian pasar. Penelitian ini bertujuan untuk menganalisis dampak pandemi terhadap konsumsi dan distribusi daging ayam di Kota Bengkulu. Metode dalam penelitian ini menggunakan studi literatur dan analisis deskriptif. Hasil analisa menunjukkan bahwa selama pandemi terjadi penurunan permintaan daging ayam dari 509.385 ekor pada tahun 2019 menjadi 498.367 ekor ayam pada tahun 2020 dan diikuti dengan penurunan konsumsi daging ayam pada masyarakat di Kota Bengkulu. Selain itu, harga daging ayam lebih fluktuasi jika dibandingkan sebelum terjadi pandemi. Pada distribusi daging ayam berdampak terhadap kendala pada alur distribusi daging ayam, perubahan pola rantai distribusi daging ayam, dan kesulitan mencari konsumen/ketidakstabilan permintaan konsumen. Pandemi ini masih berpotensi mengubah dinamika kehidupan masyarakat dengan adanya mutasi varian baru. Untuk itu, perlunya strategi mitigasi risiko bagi usaha peternakan seperti pelatihan mengenaidiversifikasi produk olahan daging ayam dan pelatihan pemasaran menggunakan platform digital. Pandemi Covid 19 sangat berpengaruh terhadap berbagi aspek kehidupan, salah satunya sektor peternakan ayam broiler. Selama pandemi terjadi penurunan permintaan daging ayam jika dibandingkan sebelum terjadi pandemi, diikuti dengan penurunan rata-rata konsumsi daging ayam masyarakat. Kata kunci: covid-19, distribusi ayam, konsumsi ayam, pembatasan sosial