FRESHWATER FISHERIES AGROTOURISM IN TASIK GUBIR, SIK KEDAH: EXPERIENCE FROM TOURISTS

The state of Kedah has many natural areas that have the potential to become tourist areas. Although there are many beautiful and fascinating areas, not much research has been done to popularize them, causing them to be less well-known and rarely visited by tourists, especially outside of Kedah. This study aims to identify the potential of agrotourism and explore the natural beauty of Tasik Gubir (Lake Gubir). This study used quantitative and qualitative methods. Data were obtained through questionnaires that were randomly distributed to 100 tourists who visited Tasik Gubir from 1 to 30 July 2022, as well as interviews with the tourists. This study revealed Tasik Gubir has two main attractions, namely freshwater fishing activities and food. In terms of freshwater fishing, there are two categories of participants. First, those who have a license and fish commercially. Next, tourists and locals who come to fish for leisure. Fishing activity is the main attraction for anglers because of the large number of fish due to the unpolluted lake. Tasik Gubir is not only famous for its natural beauty but has become a new attraction for tourists who enjoy freshwater fish dishes. Several stalls prepare fresh dishes from Tasik Gubir that are served hot with a variety of local cuisine. Therefore, it is suggested that the state government take the initiative to maintain the ecosystem and highlight more local activities and food around Tasik Gubir. This study contributes to increasing tourism activities in Kedah and further helps the local community, namely Sik, to generate their economy.