Factors Influencing Young Workers Towards Digital Labour Platform

Technological advancement has transformed the lives of people in every aspect. The disruption can be reflected in the employment relationship between employer and employee in the digital labour platform. Digital labour platforms existed before the COVID-19 pandemic and continue to evolve in the world of work. Due to the flexibility offered in gig economy, it has attracted workers to work in digital labour platforms, predominantly young workers. However, the lack of labour rights and social security protection for workers in digital labour platforms has withdrawn the young workers from the labour market. This study aims to investigate the factors influencing young workers to work in digital labour platforms and the challenges they faced while working on digital labour platform.  In this study, a qualitative approach in the form of a semi-structured interview is adopted to reach the objectives of this study. Five young workers between the ages of 18 and 24 years old working on digital labour platforms were interviewed for this research. Thematic analysis is used to analyze the data. Research shows that young persons are attracted to work on digital labour platforms because of flexible working arrangements and high earnings. The findings of this study extend the discussion on gig economy by focusing on digital labour platform. Practically this study provides insight into digital labour platforms, benefiting platform providers on how they can improve their platform and attract more workers to work on their platforms.