The competitiveness of Pronojiwo snake fruit

This study aims to analyze the comparative and competitive advantages of Pronojiwo snake fruit and his farming development strategies to be competitive in the international market. Location determination is done intentionally in Pronojiwo Village, Lumajang Regency. The data used includes primary data and secondary data. Data analysis using PAM (Policy Analysis Matrix) and SWOT (Strength, Weakness, Opportunity, Threat). The results showed that the DRC value of Pronojiwo snake fruit farming was 0.20 or DRC <1 and the PCR value was 0.13 or PCR <1. Both criteria indicate that DRC and PCR <1 so that it can be said that Pronojiwo snake fruit farming has comparative and competitive advantages or strong competitiveness. Smaller DRC values than PCR (DRC <PCR) values indicate divergence due to government policies that still do not support the development of them. The position of the development of Pronojiwo snake fruit is in the Gray Area position. The strategy to develop Pronojiwo snake fruit which must be done is to maintain product quality, an effective means of transportation is needed and is supported by the use of appropriate technology so that products can compete in a healthy manner with products from other countries.