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PENGARUH HABIT, PERCIEVED USEFULNESS, DAN PERCIEVED ENJOYMENT TERHADAP CONTINUANCE INTENTION E-WALLET OVO DI BEKASI
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Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh habit, perceived usefulness, percieved enjoyment terhadap Continuance Intention e-wallet OVO di Bekasi. Data yang digunakan adalah data primer, dengan menggunakan kuesioner yang disebar kepada 100 pengguna e-wallet OVO. Teknik pengambilan sampel menggunakan purposive sampling. Alat analisis yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, analisis regresi linear berganda, uji determinan, uji f dan uji t. Hasil penelitian menunjukkan Habit tidak berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi. Percieved Usefulness berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi. Percieved enjoyment berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi. Habit, Perceived Usefulness, Perceived Enjoyment secara Bersama-sama berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi.
Asosiasi Dosen Muda Indonesia
Title: PENGARUH HABIT, PERCIEVED USEFULNESS, DAN PERCIEVED ENJOYMENT TERHADAP CONTINUANCE INTENTION E-WALLET OVO DI BEKASI
Description:
Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh habit, perceived usefulness, percieved enjoyment terhadap Continuance Intention e-wallet OVO di Bekasi.
Data yang digunakan adalah data primer, dengan menggunakan kuesioner yang disebar kepada 100 pengguna e-wallet OVO.
Teknik pengambilan sampel menggunakan purposive sampling.
Alat analisis yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, analisis regresi linear berganda, uji determinan, uji f dan uji t.
Hasil penelitian menunjukkan Habit tidak berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi.
Percieved Usefulness berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi.
Percieved enjoyment berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi.
Habit, Perceived Usefulness, Perceived Enjoyment secara Bersama-sama berpengaruh terhadap Continuance Intention e-wallet OVO di Bekasi.
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