Introducing ficto-feminism: a non-fiction, fictitious conversation with Hallie Flanagan, director of the Federal Theatre Project (1935–1939)

PurposeFicto-feminism is offered here as a creative method for feminist historical inquiry in management and organizational studies (MOSs).Design/methodology/approachThis paper introduces a new method called ficto-feminism. Using feminist polemics as a starting point, ficto-feminism fuses aspects of collective biography with the emic potential of autoethnography and rhizomatic capacity of fictocriticism to advance not only a new account of history in subject but also in style of writing.FindingsThe aim of ficto-feminism is to create a plausible, powerful and persuasive account of an overlooked female figure which not only challenges convention but also surfaces her lost lessons and accomplishments to benefit today's development of theory and practice.Research limitations/implicationsThe paper reviews the methodological components of ficto-feminism and speaks to the merit of writing differently and incorporating fictional techniques.Originality/valueTo illustrate the method in action, the paper features a non-fiction, fictitious conversation with Hallie Flanagan (1890–1969) and investigates her role as national director of the Federal Theatre Project (FTP) (1935–1939). The FTP was part of the most elaborate relief programs ever conceived as part of the New Deal (a series of public works projects and financial reforms enacted in the 1930s in the USA).