TOURISTS' PERCEPTION OF RESPONSIBLE TOURISM: A STUDY IN NINH BINH CITY, VIETNAM

Responsible tourism is considered a suitable form of tourism to promote sustainable tourism development. These issues are increasingly being researched in the tourism industry, but there is a lack of studies approaching them from the perspective of tourists' perception. Therefore, the purpose of this article is to present the theory of responsible tourism and present the results of a survey on tourists' perception of responsible tourism in Ninh Binh. The research method includes examining relevant literature to present the relationship between sustainable tourism and responsible tourism and discussing the principles of responsible tourism. Tourists' perception is analyzed through a questionnaire survey conducted in 2017. The sampling method used in the survey is random selection. We need a responsible tourism industry that provides a way to minimize ecological impacts, benefit local communities, and reduce poverty - a responsible tourism industry reflected in the organization and practice in the economic, environmental, and cultural sectors. The results show that responsible tourism is still a new trend in Ninh Binh. Tourists have a low awareness of this issue. Therefore, education about responsible tourism is particularly important through knowledge sharing and building awareness of responsible tourism. Keywords: Sustainable Tourism, Responsible Tourism, Responsible Tourism Perception.