Planters Peanuts advertising and collectibles, with current prices

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiqu...

This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a...

Advertising strategically reroutes media, popular culture, values, and social relations to create new meanings housed within commodity-signs. Chapter Three addresses this recontext...

Abstract Masters and Lords is an ambitious study that presents a comparative view of large planters in the antebellum American South (1820 - 60) and the Junkers of r...