Planters Peanuts advertising and collectibles, with current prices

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiqu...

Abstract Masters and Lords is an ambitious study that presents a comparative view of large planters in the antebellum American South (1820 - 60) and the Junkers of r...

For decades, market, communication and advertising impact research has provided important insights for the economy as well as for advertising and media agencies. This book contains...