Research on Cultural Introduction Strategies and Implementation Effects in College English Teaching

With the advancement of globalization, cross-cultural communication competence has become one of the important objectives in college English teaching. As a key element in foreign language education, cultural introduction aims to promote students' understanding and perception of the target language's culture while learning the language itself. Based on theoretical perspectives on cultural introduction, this paper explores the strategies and effects of implementing cultural introduction in college English teaching. The study finds that strategies such as introducing cultural knowledge in class, cross-cultural comparison, and situational simulation can effectively enhance students' recognition of foreign cultures and improve their cross-cultural communication abilities. The combination of extracurricular activities and multimedia technology further enriches the forms and content of cultural introduction. Through scientific evaluation standards and methods, the implementation effects of cultural introduction strategies are analyzed, and the results show that cultural introduction significantly improves students' cultural awareness, cross-cultural communication abilities, and cultural literacy. However, issues such as insufficient resources, differences in student acceptance, and fragmented teaching design still exist and need further improvement. Future research should focus on the long-term effects of cultural introduction and interdisciplinary cooperation, exploring more flexible and personalized cultural learning paths.