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Green Digital Nudging and channel relationships
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The promotion of responsible behavior is one of the main areas of nudging and, more recently, digital nudging. Technologies can enable new forms of horizontal and vertical relationships in a pre-competitive context where negotiating perspectives are overcome by a collective benefit that can generate reputational effects. In this case, the role of Institutions is indispensable, especially in the FMCG sector where there is high intrabrand-competition. Starting from these considerations, the paper explores the potential organizational architectures in the topic of sustainable digital nudging through a critical review of the main national and international initiatives.
Title: Green Digital Nudging and channel relationships
Description:
The promotion of responsible behavior is one of the main areas of nudging and, more recently, digital nudging.
Technologies can enable new forms of horizontal and vertical relationships in a pre-competitive context where negotiating perspectives are overcome by a collective benefit that can generate reputational effects.
In this case, the role of Institutions is indispensable, especially in the FMCG sector where there is high intrabrand-competition.
Starting from these considerations, the paper explores the potential organizational architectures in the topic of sustainable digital nudging through a critical review of the main national and international initiatives.
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