From Clone Town to University Town: A Case Study of Xianlin University Town

This study investigates the economic development of Nanjing Xianlin University Town under the influence of the clone town effect. The objective of the study is to analyze the impact of urban management and commercial property management on the economic interchanges between university towns and city centers. Quantitative research methods and SPSS data analysis were used, and 80 valid questionnaires were collected and analyzed. The study's findings reveal that opening the Xianlin Bus Rapid Transit system to other urban areas in Nanjing and adjusting the rental policy are crucial methods to foster economic interactions between university towns and city centers. Furthermore, the satisfaction survey data highlight disparities in merchandise satisfaction levels between university towns and shopping districts, indicating untapped development potential in the university town market. The study emphasizes the importance of resource sharing, preserving cultural heritage, and creating a humanistic atmosphere in university towns. Additionally, optimizing planning and construction, mitigating the over-commercialization and the clone town effect, and enhancing transportation systems are identified as crucial factors for the economic development of Xianlin University Town. This study provides practical suggestions and guidance for the future development of university towns, serving as a valuable reference for enhancing the economic development of Xianlin University Town in Nanjing.