Communication Strategies to Counter Violent Extremism in Pakistan

Purpose - Violent extremism has disrupted the social harmony of many countries all over the globe. Pakistan has been marked as an extremist state, becoming one of Pakistan's biggest challenges. This study aims to look at the strategic communication on countering violent extremism in Pakistan. Violent extremism is likely to increase in the environment marked by a culture of inadequate governance, democratic deficits, corruption, impunity against illegal acts by the nation, violation of human rights, and lack of security. Study Design/Methodology/Approach - An exploratory research approach has been applied. For this purpose, data has been collected through literature review and electronic databases to determine the communication strategies that may counter violent extremism in Pakistan.  This is a policy paper that outlines the rise in violent extremism worldwide and how these challenges can be rectified by providing solutions.  Findings- This paper highlights the antecedents of violent extremism in Pakistan including poor and inadequate governance, lack of socio-economic opportunities, violation of human rights, lack of justice, and discrimination. The communication strategies that have been used to address violent extremism include target messaging, persuasive and power strategy, use of social media, intergovernmental communication, and education. These strategies may be applied to control violent extremism in Pakistan. Practical Implications- Counter-violent extremism strategies have been gaining attention from policymakers and practitioners to overcome the challenges for the past few years. This research has highlighted the ways to counter violent extremism that may help policymakers to develop effective strategies and policies in the local context of Pakistan. Originality/Novelty- This paper has synthesized a model that will help policymakers use strategic communications to counter violent extremism. It emphasized that strategic communication can be a vital element integrated into politics, and action can be taken to handle violent extremism and radicalization.