Business Strategy Analysis -- A Case Study of Yonghui Supermarket

In recent years, due to the impact of the Covid-19 pandemic, offline sales have been greatly impacted, and the retail industry has focused on online development. Many companies have changed their business strategies and sought transformation, but most are still at a loss. As one of the largest supermarkets in China, Yonghui supermarket has been developing online sales channels and operating its own brands for a long time, and actively transforming itself by means of science and technology. In this paper, swot analysis method and profitability analysis method are used to analyze the business strategy of Yonghui supermarket, and the existing problems in the operation of Yonghui supermarket are found, and corresponding countermeasures are given. On this basis, Yonghui can improve operating conditions, reduce costs, increase profits to overcome economic difficulties to achieve long-term management. For customers, they can enjoy better products, lower prices and more detailed services, and improve brand loyalty and business confidence. Moreover, the advantages of Yonghui Supermarket can be found through the analysis of its business strategy, which can be used as reference for other enterprises to help more enterprises out of difficulties and create a positive business environment. Mutual promotion and common development.