Research on the Innovation Mechanism and Model of Logistics Enterprise

Logistics is a newly developed field in the service industry; it is growing rapidly in the world and is regarded as the fundamental industry and artery in the national economy. The level of its development is an essential measurement for judging a country’s modernization level and overall national strength. It works as an accelerator in the economic development. As in the initial stage of transforming traditional logistics service to modern logistics service in China, logistics enterprises have encountered difficulties and problems including the imbalanced supply and demand for logistics service in the market, distempered industrial structure, faultiness of serving process and lagging of logistics technology, since 2005.Compared with the developed countries, there exists great gaps between the Chinese logistics enterprises and the advanced level in the aspects of service concepts, service model, service content and service techniques. So the authors analyze the innovation model integrated logistics, logistics technology and logistics network model, value-added service model, based on the service innovation driving force theoretic framework. At last, the authors selected Shenzhen China Overseas Logistics Co. LTD (COL) as the empirical objects to analyze its character of the technology and non-technology innovation, and summarize its inner and outer driving force on promoting the service innovation. Thereafter, the typical service innovative model based on innovative driving force has been discussed.