MANAGEMENT STRATEGY SWOT ANALYSIS OF LUCKY TEXTILE GROUP IN FACING TEXTILE INDUSTRY COMPETITION

Lucky Textile Group is one of the textile manufacturing companies in Indonesia. Lucky Textile Group has 2 companies, each of which has different production results but is mutually sustainable. PT. Benang Citra Indonesia and PT. Lucky Print Abadi is part of the Lucky Textile Group. PT. Yarn Citra Indonesia currently produces yarn with the main raw material, namely cotton, while PT. Lucky Print Abadi produces woven and finishing fabrics (Printing, Dying and White). The raw material for making woven fabric is yarn obtained from PT. Yarn Citra Indonesia or can also be from an outside factory according to the type of raw materials needed. Then it is processed into finishing cloth (Printing, Dyeing and White) according to the customer's request. It is known that market competition in Indonesia is increasingly flooded with imported textile products so that competition in the textile industry in Indonesia is getting tougher, where competitors from Vietnam and Bangladesh also make many Indonesian textile producers fall. The textile and textile product industry (TPT) of Indonesia is one of the strategic national manufacturing industries in the Indonesian economy, because of its contribution to 2 (two) national interests. First in the social field, through employment and opening up employment opportunities. Second in the economic sector, namely the average foreign exchange generated by the textile sector in the last 5 years reached US $ 7.92 billion with a growth rate of 8.5% and contributed the largest foreign exchange of all Indonesian export commodities. Therefore through the SWOT analysis, it is expected to be able to understand the strength of the Lucky Textile Group in facing global competition.