Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
The Credibility of Choi Siwon in Increasing Brand Awareness and Interest in Buying Mie Sedap Korean Spicy Noodles
View through CrossRef
The entry of the Korean Wave to Indonesia certainly attracted the Indonesian people to become KPOP fans, and this was used by PT Wings Food to attract the interest of KPOP fans to attract their buying interest by making Choi Siwon a representative icon of their product, namely Mie Sedaap, the Korean Spicy Chicken variant. This research was conducted to find out whether the brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate Choi Siwon's credibility in increasing the buying interest of KPOP fans. The theory used is the Source Credibility Theory. This research was conducted using a random sampling technique which was distributed to 100 people and calculated using a Likert scale with multiple linear regression analysis. The result obtained is that brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate the relationship between Choi Siwon's credibility and also the buying interest of KPOP fans.
Title: The Credibility of Choi Siwon in Increasing Brand Awareness and Interest in Buying Mie Sedap Korean Spicy Noodles
Description:
The entry of the Korean Wave to Indonesia certainly attracted the Indonesian people to become KPOP fans, and this was used by PT Wings Food to attract the interest of KPOP fans to attract their buying interest by making Choi Siwon a representative icon of their product, namely Mie Sedaap, the Korean Spicy Chicken variant.
This research was conducted to find out whether the brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate Choi Siwon's credibility in increasing the buying interest of KPOP fans.
The theory used is the Source Credibility Theory.
This research was conducted using a random sampling technique which was distributed to 100 people and calculated using a Likert scale with multiple linear regression analysis.
The result obtained is that brand awareness of the Mie Sedaap product, the Korean Spicy Chicken variant, is able to mediate the relationship between Choi Siwon's credibility and also the buying interest of KPOP fans.
Related Results
THE INFLUENCE OF BRAND AMBASSADOR CREDIBILITY ON BRAND IMAGE (CASE STUDY ON BRAND AMBASSADOR MIE SEDAAP KOREAN SPICY CHICKEN KOREAN ACTOR CHOI SIWON)
THE INFLUENCE OF BRAND AMBASSADOR CREDIBILITY ON BRAND IMAGE (CASE STUDY ON BRAND AMBASSADOR MIE SEDAAP KOREAN SPICY CHICKEN KOREAN ACTOR CHOI SIWON)
Instant noodles are a food product that is easy to make and find. PT Wings Food Indonesia is a company from Mie Sedaap that follows the market trend in great demand by Generation Z...
Brand credibility measurement: A new measure for brand equity/brand value: Part 1
Brand credibility measurement: A new measure for brand equity/brand value: Part 1
A company's brand credibility is an important measure that should determine the value of the company, replacing the goodwill and other similar brand equity measures that are too ne...
Brand credibility measurement: A new measure for brand equity/brand value: Part 2
Brand credibility measurement: A new measure for brand equity/brand value: Part 2
A company's brand credibility is an important measure that should determine the value of the company, replacing goodwill and other similar brand equity measures that are too nebulo...
Pengaruh Choi Siwon Sebagai Brand Ambassador, Brand Image, dan Cita Rasa Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy Chicken
Pengaruh Choi Siwon Sebagai Brand Ambassador, Brand Image, dan Cita Rasa Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy Chicken
Penelitian ini bertujuan penjelaskan: untuk mengetahui prosentase Choi Siwon sebagai brand ambassador, brand image, dan cita rasa terhadap keputusan pembelian mie sedaap Korean spi...
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
PENGARUH CREDIBILITY ENDORSER DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK KOPI JANJI JIWA
Abstrak
Penelitiain ini bertujuain untuk mengetahui pengaruh credibility endorser dan brand awareness terhadap purchase intention dengan brand image sebagai variabel mediasi pada ...
Effect of farming system on colour components of wheat noodles
Effect of farming system on colour components of wheat noodles
Colour of noodles is definitely a key element of a consumer's buying decisions. It can be influenced by many factors. Conditions, under which is winter wheat grown, can be consider...
Pengaruh Iklan Mie Sedaap Versi Choi Siwon Terhadap Minat Beli Konsumen
Pengaruh Iklan Mie Sedaap Versi Choi Siwon Terhadap Minat Beli Konsumen
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar tanggapan responden tentang iklan Mie Sedaap versi Choi Siwon, seberapa besar minta beli produk Mie Se...
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue...