ANALYZING EMPLOYEE RETENTION STRATEGIES IN THE IT SECTOR: A COMPREHENSIVE REVIEW

The IT sector faces a critical employee retention problem because high employee turnover rates affect organizational productivity and financial stability and business performance. The research examines employee retention approaches through a systematic evaluation of job satisfaction elements, industry obstacles and employee benefit effects. Job satisfaction demonstrates a direct link to employee retention rates because organizations that focus on career growth, leadership involvement and professional development experience reduced employee departures. The IT support and software development fields show higher employee turnover rates compared to AI & ML professionals because they receive better career advancement possibilities and higher compensation. Workforce stability depends more on non-monetary benefits than ever because organizations now offer programs that combine flexible work schedules with health insurance along with professional development opportunities. Organizations that use these distinct HR elements in their policies achieve improved employee involvement and maintain the longest possible workforce retention. IT organizations must implement a whole-system data-based strategy for workforce retention by combining financial rewards with professional advancement opportunities, leadership training and flexible work environments to boost employee satisfaction. The utilization of AI analytics in human resources helps organizations to predict employee retention risks which enables them to respond with timely responses. This research provides useful findings but faces two main limitations. It depends on secondary data and does not include primary research about current workforce patterns. Employee surveys and case studies should be added to upcoming research to discover specific patterns regarding workforce retention behaviors. IT organizations that develop custom retention strategies will achieve higher employee commitment while decreasing turnover expenses and building superior-performing teams that drive long-term business success.