Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
OVO acceptability and its innovative characteristics
View through CrossRef
OVO is a financial application that was launched widely in September 2017. Since its launch, OVO has successfully received ten million users in July 2018. This study aims to investigate innovative characteristics that determine its rapid acceptability. Roger's (1983) diffusion of innovation theory underlines the study. The data were collected from 150 respondents who have used the OVO application at least once in the last six months, chosen judgmentally. This study found that OVO acceptability is determined by relative advantage and observability. Compatibility does not affect OVO acceptance. In addition, complexity influences OVO acceptability negatively. The four determinants can explain 72% of OVO acceptability. The researcher recommends that companies conduct counseling, seminars, and even workshops on OVO applications so that more people can better know OVO. This research still focuses on people below 31 years old. Further research can focus on older.
Original Article | Turnitin
Title: OVO acceptability and its innovative characteristics
Description:
OVO is a financial application that was launched widely in September 2017.
Since its launch, OVO has successfully received ten million users in July 2018.
This study aims to investigate innovative characteristics that determine its rapid acceptability.
Roger's (1983) diffusion of innovation theory underlines the study.
The data were collected from 150 respondents who have used the OVO application at least once in the last six months, chosen judgmentally.
This study found that OVO acceptability is determined by relative advantage and observability.
Compatibility does not affect OVO acceptance.
In addition, complexity influences OVO acceptability negatively.
The four determinants can explain 72% of OVO acceptability.
The researcher recommends that companies conduct counseling, seminars, and even workshops on OVO applications so that more people can better know OVO.
This research still focuses on people below 31 years old.
Further research can focus on older.
Original Article | Turnitin.
Related Results
TINJAUAN HUKUM ISLAM TERHADAP DISKON DAN REWARD POINT OVO (Studi pada Aplikasi Grab di Surakarta)
TINJAUAN HUKUM ISLAM TERHADAP DISKON DAN REWARD POINT OVO (Studi pada Aplikasi Grab di Surakarta)
Islamic law is considered important for filtering so that transactions born in the business world are free from prohibited elements such as gharar, usury and indifferent deeds. The...
Show “Ovo” of Cirque du Soleil: comparative analyzis of a circus performance and its stage demonstration (scenario, decorations, music, circus genres and characters)
Show “Ovo” of Cirque du Soleil: comparative analyzis of a circus performance and its stage demonstration (scenario, decorations, music, circus genres and characters)
The article will carry out an artistic analysis in the context of circology, namely: comparative and artistic analysis of the show “OVO” of the “Cirque du Soleil”. Research in the ...
Pengaruh Terpaan Iklan Pahlawan Top Up Terhadap Brand Loyalty OVO (Survei pada Pengguna OVO usia Dewasa Awal)
Pengaruh Terpaan Iklan Pahlawan Top Up Terhadap Brand Loyalty OVO (Survei pada Pengguna OVO usia Dewasa Awal)
In this digital era, the implementation of technology convenience us in several ways. For example, cashless transactions such as electronic money (e-money) transactions. One of the...
Klasifikasi Pelayanan Kesehatan Berdasarkan Data Sentimen Pelayanan Kesehatan menggunakan Multiclass Support Vector Machine
Klasifikasi Pelayanan Kesehatan Berdasarkan Data Sentimen Pelayanan Kesehatan menggunakan Multiclass Support Vector Machine
Penelitian ini bertujuan untuk melakukan klasifikasi pada data sentiment pelayanan Kesehatan menggunakan Multiclass SVM pendekatan One versus One (OvO) dengan fitur unigram dan big...
Acceptability of Driver State Monitoring
Acceptability of Driver State Monitoring
Though widespread monitoring of driver states and behaviors appears to be imminent, research on perceived acceptability of driver state monitoring has lagged behind research on acc...
PENGARUH PROMOSI OVO TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA PENGGUNA OVO
PENGARUH PROMOSI OVO TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA PENGGUNA OVO
ABSTRAKPenelitian ini dilakukan untuk mengetahui secara lebih lanjut “Pengaruh Promosi OVO Terhadap Minat Beli dan Keputusan Pembelian (Studi Kasus Kepada Pengguna OVO)” sesuai den...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN E-MONEY OVO DI KARAWANG (STUDI PADA PENGGUNA OVO DI KARAWANG)
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN E-MONEY OVO DI KARAWANG (STUDI PADA PENGGUNA OVO DI KARAWANG)
The title of this study is Analysis of factors that influence interest in using OVO e-money in Karawang. This study aims to analyze the factors that influence the interest of OVO e...
PENGARUH HABIT, PERCIEVED USEFULNESS, DAN PERCIEVED ENJOYMENT TERHADAP CONTINUANCE INTENTION E-WALLET OVO DI BEKASI
PENGARUH HABIT, PERCIEVED USEFULNESS, DAN PERCIEVED ENJOYMENT TERHADAP CONTINUANCE INTENTION E-WALLET OVO DI BEKASI
Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh habit, perceived usefulness, percieved enjoyment terhadap Continuance Intention e-wallet OVO di Bekasi. Data yang digunak...