A Study on Consumer Preference towards Fast Food in Tiruchirappalli City, Tamil Nadu

Consumer preference towards fast food is gradually growing globally. The implementation of global fast food companies in developing countries creates huge impact. The study on consumer behavioral activities towards fast food will help to find out the reasons and causes of having fast food. The study is conducted in Tiruchirappalli city (district) which is located in the centre of Tamil Nadu state. Tiruchirappalli is listed as one of the fastest growing city in Tamil Nadu, India. The results for various categories which impacts fast food are found in the study. The categories are such as age, marital status, gender, occupation, income, occasions, time and demand. The data’s for the categories are collected and based on that the study has been conducted.