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Spanglish in Advertising
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<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Este artículo estudia algunos acontecimientos históricos en el desarrollo de la publicidad y del </span><span>Spanglish </span><span>y cómo estos dos campos se relacionan. La importancia de esta investigación radica en el hecho que aunque el </span><span>Spanglish </span><span>es ahora común en el español de Latinoamérica, especialmente en la publicidad, la dinámica de estos dos temas ha sido raramente analizada. Por lo tanto, este estudio nos da una amplia perspectiva de la cambiante lengua española, del papel que el inglés juega en estos cambios</span><span>, </span><span>y de cómo la publicidad capitaliza la lengua para lograr ganancias comerciales. </span></p></div></div></div>
Title: Spanglish in Advertising
Description:
<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Este artículo estudia algunos acontecimientos históricos en el desarrollo de la publicidad y del </span><span>Spanglish </span><span>y cómo estos dos campos se relacionan.
La importancia de esta investigación radica en el hecho que aunque el </span><span>Spanglish </span><span>es ahora común en el español de Latinoamérica, especialmente en la publicidad, la dinámica de estos dos temas ha sido raramente analizada.
Por lo tanto, este estudio nos da una amplia perspectiva de la cambiante lengua española, del papel que el inglés juega en estos cambios</span><span>, </span><span>y de cómo la publicidad capitaliza la lengua para lograr ganancias comerciales.
</span></p></div></div></div>.
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