ANALYSIS OF THE DOMESTIC POULTRY COMPETITIVENESS

The purpose of the research is to develop directions for increasing the competitiveness level of the poultry meat, its cooperation with other industries to ensure the Kazakhstan food security. Research results are the development tendencies of the domestic poultry meat market are analyzed in the article; the commodity-geographical structure features of the poultry meat market were evaluated, the new directions for increasing the competitiveness of the domestic poultry meat market are researched. The volume and structure of poultry meat production in the domestic poultry meat market was estimated, the factors inhibiting the development of domestic poultry meat production were identified, conceptual directions were developed and their implementation to ensure the competitiveness of the domestic poultry meat. The conclusion of the research is that the domestic poultry meat market analysis, assessment of innovative potential and competitiveness allowed to formulate the main competitiveness increasing directions of the domestic poultry meat market. Keywords: agriculture, poultry meat, domestic market, competitiveness, government support.