Javascript must be enabled to continue!

The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as an Intervening Variable at PT. Jetindo Nagasakti Transekspress Medan

View through CrossRef

The purpose of this research was to determine the influence of service quality and promotion on customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan. The method used in this research is a quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The samples taken in this research were all customers who had used the services of PT. Jetindo Nagasakti Transekspress Medan, numbering 85 people. The data analysis used is path analysis using the IBM SPSS Statistics version 26 application. The research results show that Service Quality influences customer satisfaction at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer satisfaction at PT. Jetindo Nagasakti Transekspress Medan. Service quality influences customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Customer satisfaction influences customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Service quality influences customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan.

CV. Aksara Global Akademia

Christopher Alexander Mahidin Nagian Toni Fenny Krisna Marpaung Alex Tribuana Sutanto Hendry Hendry

Jurnal of Management and Social Sciences

Title: The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as an Intervening Variable at PT. Jetindo Nagasakti Transekspress Medan

Description:

The purpose of this research was to determine the influence of service quality and promotion on customer loyalty with customer satisfaction as an intervening variable at PT.

Jetindo Nagasakti Transekspress Medan.

The method used in this research is a quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis.

The samples taken in this research were all customers who had used the services of PT.

Jetindo Nagasakti Transekspress Medan, numbering 85 people.

The data analysis used is path analysis using the IBM SPSS Statistics version 26 application.

The research results show that Service Quality influences customer satisfaction at PT.

Jetindo Nagasakti Transekspress Medan.

Promotions influence customer satisfaction at PT.

Jetindo Nagasakti Transekspress Medan.

Service quality influences customer loyalty at PT.

Jetindo Nagasakti Transekspress Medan.

Promotions influence customer loyalty at PT.

Jetindo Nagasakti Transekspress Medan.

Customer satisfaction influences customer loyalty at PT.

Jetindo Nagasakti Transekspress Medan.

Service quality influences customer loyalty with customer satisfaction as an intervening variable at PT.

Jetindo Nagasakti Transekspress Medan.

Promotions influence customer loyalty with customer satisfaction as an intervening variable at PT.

Jetindo Nagasakti Transekspress Medan.

.

Related Results

The Effect of Product Quality and Service Quality on Customer Satisfaction at SLV Room Boutique

The purpose of the study was to determine the effect of product quality and service quality on customer satisfaction at the SLV Room Boutique. The population in this study were con...

The Impact of Customer Service Quality on Customer Satisfaction: A study on Bangladeshi Banks

Abstract This research study examines the impact of customer service quality on customer satisfaction at Bangladeshi Banks. The study aimed to fill existing gaps in underst...

The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa

The purpose of this study was to determine the effect of service quality and promotion on customer loyalty with customer satisfaction as a moderating variable at PT Global Trans Nu...

PENGARUH PEMASARAN DAN KUALITAS PELAYANAN KOPERASI TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI KOPERASI ARTHA AGUNG BANDAR

Customer loyalty has a very important role in a company. Loyalty is the result of establishing both short-term and long-term relationships with customers. Trust is important for co...

Pengaruh Pelayanan ATM BNI Terhadap Tingkat Kepuasan Nasabah

The problems faced in this study include (1) How does BNI ATM service influence in terms of direct evidence (tangibles) on the level of customer satisfaction at BNI Tasikmalaya Bra...

Pengaruh Service Quality terhadap Brand Loyalty dengan Customer Satisfaction sebagai Variabel Moderasi

Abstract. The modern retail sector in Indonesia grew around 17.57% from 2007 to 2012. Specifically, there were 10,365 retail stores in almost every city in Indonesia in 2007 and th...

Analisis Kualitas Custumer Relationship Management dan Kepuasan Konsumen Sebagai Intervening Terhadap Loyalitas Keanggotaan Kopontren Fat-Hiyyah

The problems faced in this study include (1) How does the quality of customer relationship management affect the loyalty of Kopontren Fat-Hiyyah members? (2) How does consumer sati...

Pengaruh Inovasi Kualitas Pelayanan terhadap Loyalitas Konsumen melalui Mediasi Kepuasan Konsumen pada Bisnis Ritel

This study examines the role of service innovation in fostering customer loyalty, with customer satisfaction acting as a mediating variable, in the context of PT Pos Indonesia (Per...