Comparison of food‐animal veterinarians’ and producers’ perceptions of producer‐centered communication following on‐farm interactions

Abstract Background : Human medicine has demonstrated that a patient‐centered physician‐patient relationship is more effective than the traditional physician‐centered model. Objectives were to explore food‐animal veterinarians’ and producers’ perceptions of producer‐centered communication (VPPC and PPPC), during on‐farm interactions and examine associated factors. Methods : A cross‐sectional sample of food‐animal veterinarians and their clients were recruited in Ontario, Canada. Immediately following on‐farm veterinarian‐producer interactions, the producer and veterinarian independently completed a questionnaire assessing PPC. Symmetry of paired responses between veterinarians and producers was examined. Employing listwise deletion, independent mixed linear regression models were developed to determine factors associated with PPPC and VPPC, respectively. Results : Two hundred and three paired veterinarian and producer survey responses were analysed. Significant asymmetry (p‐value < 0.05) was observed, with veterinarians assessing PPC lower than producers. Based on data from 32 veterinarians and 159 producers, the only factor associated with PPPC was veterinarian burnout (PPPC decreased with burnout). Based on data from 32 veterinarians and 155 producers, factors positively associated with VPPC included veterinarian compassion satisfaction (VPPC increased with compassion satisfaction), length of interaction (VPPC increased with length of interaction) and producers identifying as female (VPPC higher with female producers). Conclusion : Producer's positive PPPC is encouraging, yet veterinarians should be aware that mental health parameters may impact producers’ and their own perceptions of PPC. Further examining veterinarians’ delivery of PPC is important for food‐animal practice.