Factors Leading Marginalized Transgenders Towards Digital Entrepreneurship in Pakistan

The transgenders in Pakistan are facing challenges in jobs quota and starting their businesses in Pakistan. Transgenders are a marginalized community in Pakistan facing challenges in establishing their businesses. There are fewer opportunities for lesbians and guys in Pakistan to start their physical business due to bullying and harassment. The objective of the current research was to measure the impact of entrepreneurial support and entrepreneurial opportunities on the digital entrepreneurship of transgender people in the presence of microfinance loans and government policies in developing economies like Pakistan. A sample of 56 marginalized transgender people from the Punjab province of Pakistan was collected for the findings. The statistical analysis is performed by using SPSS 24 and Smart PLS 4. The partial least square–structural equation modelling (PLS–SEM) approach was used to measure the findings of measurement model assessment and structural model assessment. It is empirically concluded that the effect of entrepreneurial support and entrepreneurial opportunities on digital entrepreneurship for transgender people is large. Therefore, microfinance loans and government policies for supporting transgenders in digital entrepreneurship are critically required when there is appropriate support for transgenders for the accomplishment of entrepreneurial opportunities. Furthermore, the government of Pakistan is needed to plan and execute reasonable policies for sustainable entrepreneurship to motivate transgenders to the digital entrepreneurial environment. The execution of entrepreneurial policies by the Pakistani government and support of microfinance loans can increase digital entrepreneurship by transgenders in Pakistan, and this marginalized community can achieve success and standard life. This study also provides some recommendations for future studies.