A Study of People's Satisfaction with Public Services of Tha Sala Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province

Background and Aims: Public service, essential for societal well-being, must ensure benefits for the collective public through transparent, continuous, and equitable delivery. Assessing citizen satisfaction in areas such as accessibility, empathy, response time, convenience, and value is critical for enhancing public services and fostering trust and loyalty among citizens. Thus, this research aims to (1) study the level of service quality and level of satisfaction with public services of Tha Sala Subdistrict Administrative Organization. And (2) Investigate the intricate relationship between personal factors, service quality, and satisfaction with public services within the Tha Sala Subdistrict Administrative Organization, Tha Sala District, Nakhon Si Thammarat Province. Methodology: Convenience sampling was used in the study to poll 200 consumers of public services provided by the Tha Sala Subdistrict Administrative Organization with a 95% confidence level. While inferential statistics, such as Chi-Square tests and correlation coefficients, tested hypotheses on service quality and satisfaction, descriptive statistics were utilized to analyze demographic data. Content analysis was used to examine the open-ended responses. Results: The Tha Sala Subdistrict Administrative Organization provides the highest quality public services, excelling in investment, environment, social order, quality of life, and infrastructure. Satisfaction is also at the highest level, with top scores in accessibility, response time, and empathy. Personal factors like gender, age, and income do not affect satisfaction, highlighting the organization's fair and unbiased service. Conclusion: High satisfaction with accessibility, response time, and empathy is ensured by the excellent public services provided by the Tha Sala Subdistrict Administrative Organization in a variety of domains. Given that personal characteristics like gender, age, and income have no bearing on satisfaction levels, it is clear that the organization is committed to providing fair and impartial service.