RETHINKING CREDIT CARDS, TRANSFORMING DEBT DYNAMICS, AND REVOLUTIONIZING INTEREST IMPACTS IN CONTEMPORARY SOCIETY

In this era characterized by rapid advancement in technology and financial innovation, this research seeks to address the cryptic relationships between the credit cards, debt dynamics and the impact of interest on individuals. Against the backdrop of a mellowing financial world, these credit cards have not only become pervasive, but also subject to unceasing innovation, molding the ways in which an individual interacts with and perceives these financial instruments. However the study adopts a framework to help readers understand the intricate workings of modern credit card systems. It delves into the part of financial technology, emerging new payment platforms, and innovative features bedded in credit cards, exploring how these advancements impact individual fiscal actions and decision- making processes, by examining the synergy between innovation, debt accumulation, and the compounding of interest. Card payments come with a number of advantages as well as risks. Debit and credit cards have surpassed cash as the primary means of payment in the world as it moves towards digitization across the board.Thus, it becomes very necessary to understand the perceptions of customers on credit cards, transforming debt dynamics and creating a revolutionizing interest impacting on the society. The study uses exploratory research and data collection relies on secondary sources renowned for their reliability and accuracy such as official reports, through Official financial reports, publications from reputable financial journals, and databases, with a special emphasis on the Reserve Bank of India (RBI) Annual Reports, serve as foundational sources. Statistical information related to credit card issuance, transactions, debt accumulated Gross Non- Performing Assets (GNPA) levels are extracted from these sources. Although The study revealed patterns in credit card usage , with notable changes to digital payment methods. Factors such as credit limits, minimum payments, and consumer spending patterns influenced credit growth. Higher interest rates were identified as a significant contributor to the long-term financial burden, and credit card innovations appeared to be more vulnerable if specific user profiles were found to be affected by user behavior and spending psychology, although their acceptability varied. Finally, the study aims to provide valuable insights into the dynamic and innovative ways that make a distinctive relationship between credit cards and personal debt in this economic upswing. KEY WORDS: Digital Payments, Contactless payments, Debt Dynamics, Fin-tech, Debt accumulations, financial innovation,synergy between innovation