Knowledge, Attitude and Practices Regarding Consumption of Carbonated Beverages in District Bannu: A Cross-Sectional Study

Background: The increasing consumption of carbonated beverages, particularly among young individuals, poses serious health risks due to high sugar content and chemical additives. Despite awareness campaigns, their usage remains widespread, often beginning at an early age.Aim: The study aimed to assess the awareness, consumption patterns, and perceptions regarding carbonated beverages among individuals in a selected population.Methods: A descriptive cross-sectional study was carried out among general population of district Bannu to assess the KAP of people of Bannu. Self self-structured pretested questionnaire was used for data collection. Total 53 people participated in the study.35 were male and 18 were female. The study was completed in 2-3 months. Non-probability convenient sampling technique was used for data collection. Results: The majority of participants (66.0%) were female, with 49.1% aged between 20–30 years. A large proportion (83.0%) were aware of carbonated beverages, but only 45.3% knew the ingredients. While 73.6% were aware of harmful effects, 45.3% still consumed them despite knowing the risks. Digestion (35.8%) and energy (28.3%) were the main reasons for use. Most participants (54.7%) began consumption before the age of 10, with Sting being the most consumed brand (49.1%). Additionally, 64.2% consumed all brands randomly, and 92.5% reported easy availability in the market.Conclusion: The study highlights a concerning gap between awareness and behavior regarding carbonated beverage consumption. Early initiation, brand influence, and market accessibility contribute to continued usage, indicating a need for targeted educational and policy interventions.