Digital Innovation and Supply Chain Management (A Study of Shoprite Enugu)

The convergence of technology and logistics has enabled businesses to streamline operations, reduce costs, and enhance efficiency. For companies in the retail sector, such as Shoprite, digital innovation has become a crucial factor in maintaining competitiveness, optimizing inventory management, improving customer satisfaction, and ensuring timely delivery. This study examined digital innovation and supply chain management in Shoprite, Enugu. The population of the study is made up of the technical staff of Shoprite, Enugu, Nigeria. The population size for the study is one thousand ninety-nine (1099). The sample size was determined to be two hundred and eighty-five (285) using Cochran sample size formula. The data was collected with the aid of a questionnaire that is properly drafted using the 5-point Likert scale for the questionnaire. Data collected from the questionnaire were analyzed, summarized, and interpreted accordingly with the aid of descriptive statistical techniques such as simple percentage. Based on the survey responses, the findings suggest a strong positive perception of digital technologies in enhancing various aspects of Shoprite’s supply chain. It is therefore the recommendation of the study that Shoprite Enugu expand its use to cover more aspects of the supply chain, such as supplier performance analysis, real-time stock tracking, and dynamic pricing strategies.