Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya
View through CrossRef
This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers. By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained. The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty. The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty. The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty. The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables. The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty. Service Quality has a significant effect on Consumer Loyalty. Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.
Title: The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya
Description:
This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV.
Maju Jaya.
The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers.
By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained.
The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty.
The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty.
The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty.
The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables.
The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty.
Service Quality has a significant effect on Consumer Loyalty.
Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.
Related Results
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Claysta Skincare Clinic is competing to provide the best for its customers by giving more value to the clinic that differentiates it from the same competitors in the business busin...
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)
Claysta Skincare Clinic is competing to provide the best for its customers by giving more value to the clinic that differentiates it from the same competitors in the business busin...
Pengaruh E-Service Quality dan E-Word Of Mouth terhadap E-Loyalty Masa Pandemi Covid-19
Pengaruh E-Service Quality dan E-Word Of Mouth terhadap E-Loyalty Masa Pandemi Covid-19
Abstract. This study aims to determine the description of the E-Service Quality and E-Word of Mouth on E-Loyalty during the Covid-19 Pandemic on IndiHome Users KCU Ahmad Yani Bandu...
The Effect of Service Quality in International Airport I Gusti Ngurah Rai on Satisfaction, Image, and Tourists Loyalty Who Visited Bali
The Effect of Service Quality in International Airport I Gusti Ngurah Rai on Satisfaction, Image, and Tourists Loyalty Who Visited Bali
Airport are the first and the last contact point for tourists when they arrive at their holiday destination. Therefore, the airport facilities are a source of first impression that...
CUSTOMER VALUE PERFORMANCE, SATISFACTION AND RELATIONAL MARKETING ON PRIORITY CUSTOMER LOYALTY ( Case study of Bank ABC Surabaya Cendana Main Branch Office)
CUSTOMER VALUE PERFORMANCE, SATISFACTION AND RELATIONAL MARKETING ON PRIORITY CUSTOMER LOYALTY ( Case study of Bank ABC Surabaya Cendana Main Branch Office)
Banking is a service industry that is very important in advancing the economy of a country. The purpose of this study is to determine whether there is an effect of variable custome...
Analisis Kualitas Custumer Relationship Management dan Kepuasan Konsumen Sebagai Intervening Terhadap Loyalitas Keanggotaan Kopontren Fat-Hiyyah
Analisis Kualitas Custumer Relationship Management dan Kepuasan Konsumen Sebagai Intervening Terhadap Loyalitas Keanggotaan Kopontren Fat-Hiyyah
The problems faced in this study include (1) How does the quality of customer relationship management affect the loyalty of Kopontren Fat-Hiyyah members? (2) How does consumer sati...
Analisis Faktor-Faktor Yang Memengaruhi Customer Loyalty
Analisis Faktor-Faktor Yang Memengaruhi Customer Loyalty
Peningkatan jumlah penumpang Terminal Jatijajar Depok hanya terjadi pada peak season seperti: perayaan Natal, pergantian tahun, dan hari raya besar, namun di bulan-bulan lainnya na...
The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening for Mobile Banking User
The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening for Mobile Banking User
The purpose of this study is to determine the effect of e-Service Quality and e-Trust on e-Loyalty with e-Satisfaction as an Intervening on m-BCA customers. This study uses a quant...