Strategy for Developing Milkfish Commodity in Wadak Lor Village, Duduk Sampean District, Gresik Regency

This research aims to analyze the development strategy for milkfish commodity in Wadak Lor Village, Duduk Sampean District, Gresik Regency, East Java. Wadak Lor Village was chosen as the research location due to its extensive pond area of 347.280 hectares and its status as one of the largest milkfish producers in East Java. Data collection methods included interviews, questionnaires, observation, and documentation, with respondents consisting of 5 native milkfish farmers from Wadak Lor Village. Data analysis utilized the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach with IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices to identify internal and external factors affecting milkfish cultivation. The analysis results revealed that the main strengths are the distinctive taste and long-lasting quality of the milkfish, while the primary weaknesses are inadequate irrigation infrastructure and the lack of direct marketing channels. Key opportunities include high demand for milkfish and stable selling prices, whereas the main threats are climate change and water pollution. Based on the SWOT analysis, the recommended strategies are facilitating post-harvest processing, improving irrigation infrastructure, and addressing water overflow through the construction of bore wells and protective nets. These strategies are expected to enhance product value, support business sustainability, and optimize milkfish production in Wadak Lor Village.