t-INNOVATION: USING INFORMATION AND COMMUNICATION TECHNOLOGY TO ACHIEVE STRATEGIC INNOVATION

Over the past few years, numerous industries have been disrupted by the arrival of "strategic innovators" — companies that attack the established competitors using radical new strategies and guerrilla tactics. In this article, we explore how strategic innovators utilize Information and Communication Technology (ICT) to successfully implement their radical strategies. We argue that proactively using ICT in a strategic (rather than operational) way to achieve architectural innovation and to quickly scale-up an innovative business design are keys to success. We highlight our arguments using detailed examples of several successful strategic innovators.