Support for technology transfer of hotel employees in Malaysia through activity and capability orientation: mediated by emulation and leadership competency

Purpose This study aims to examine the relationship between activity orientation, capability orientation, emulation, leadership competency and support for technology transfer in the hotel industry. It also discusses the mediating role of leadership competency and emulation in this relationship. Design/methodology/approach A total of 521 usable questionnaires were collected from hotel employees in Malaysia via purposive sampling. This study used structural equation modelling via partial least squares version 4.0 to examine the measurement and structural models. Findings The results indicated that activity and capability orientations influence emulation. While capability orientation influences leadership competency, activity orientation does not. Emulation and leadership competency both influence support for technology transfer. For the mediating effect, emulation and leadership competency mediate between activity orientation, capability orientation and support for technology transfer. Practical implications The results provide valuable insights for hotel managers and policymakers to enhance technology transfer support by fostering a culture of emulation and the development of leadership competencies. Organisations can improve technology adoption and operational efficiency by strengthening employees’ capability orientation and leadership skills. Originality/value This study makes a significant contribution to the body of literature by introducing new relationships and theoretical models.