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A Study on Evaluating Factors Influencing Behavioral Intentions Toward Purchasing Kashmir Willow Bat
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Kashmir, a region renowned for its breath-taking scenery and deep cultural legacy, has long been a hub for handicrafts. Salix alba, or willow trees, are native to the area and thrive there solely due to its special climate. Willow trees have long been used to make premium cricket bats. The Kashmir willow bat is highly sought-after by cricket players all over the world because of its exceptional performance and lightweight design, which have made it synonymous with the game. The purpose of the study is to evaluate the factors influencing behavioral intentions toward purchasing Kashmir willow bats. SEM technique was used to analyze the collected data. The outcome of the study indicated that there is a significant impact of attitude, perceived behavioral control, and subjective norms on behavioral intention.
Title: A Study on Evaluating Factors Influencing Behavioral Intentions Toward Purchasing Kashmir Willow Bat
Description:
Kashmir, a region renowned for its breath-taking scenery and deep cultural legacy, has long been a hub for handicrafts.
Salix alba, or willow trees, are native to the area and thrive there solely due to its special climate.
Willow trees have long been used to make premium cricket bats.
The Kashmir willow bat is highly sought-after by cricket players all over the world because of its exceptional performance and lightweight design, which have made it synonymous with the game.
The purpose of the study is to evaluate the factors influencing behavioral intentions toward purchasing Kashmir willow bats.
SEM technique was used to analyze the collected data.
The outcome of the study indicated that there is a significant impact of attitude, perceived behavioral control, and subjective norms on behavioral intention.
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