Exploring Innovation Success Factors and Strategies for B2B Platforms in the Manufacturing Sector in Germany

Objective: Business-to-business (B2B) platforms in the manufacturing sector have a profound impact on the digital transformation of small and medium-sized enterprises (SMEs). However, there is still a lack of research on this topic. The primary objective of this study is to explore the existing landscape of B2B platforms and thoroughly assess the benefits and challenges for companies using them, in order begin to fill the identified research gap. This paper presents a comprehensive investigation of B2B platforms in the German manufacturing sector and their profound influence on the digital transformation of SMEs. Methods: Within the scope of our in-depth analysis of the current state of B2B platforms, a meticulous review of relevant literature is conducted following the approach of Brocke et al. and a comprehensive analysis of both industry-specific and cross-industry best practices on B2B platforms is performed. In addition, the research includes in-depth interviews with platform providers, partners, and academic experts to enhance the depth of understanding. We identify the factors that contribute to their adoption as well as those that hinder their integration, providing the basis for successful innovation. The viability of the concept is assessed through a comprehensive evaluation methodology involving platform operators. Results: By providing an in-depth assessment of the benefits and challenges faced by companies using B2B platforms, this work contributes to filling existing research gaps. It identifies factors that contribute to their adoption and those that hinder their integration, thus laying the foundation for successful innovation. Finally, it proposes forward-looking guidelines that will enable SMEs to capitalize on the transformative capabilities of these platforms in the future. Conclusion: The findings of this study show that SMEs can reap numerous benefits from B2B platforms, such as increades efficiency, optimal use of resources, and access to previously untapped markets. However, certain barriers, including the high costs associated with implementation and a prevailing lack of trust among platform users, serve as obstacles to their widespread adoption. The results of this research provide important insights into the current state of B2B platforms and their potential to drive digital transformation. This research advances academic understanding in this area, and provides valuable knowledge for companies seeking to navigate the landscape of B2B platforms and their role in driving digital transformation as a foundation for innovation.