Determinant Factors of Purchasing Intention Toward Electric Vehicles in Indonesia

This study aims to examine things that affect the intention to buy an electric vehicle from the perspectives of theory of planned behavior, norm activation model, and frugality. The study's results reveal that attitudes, subjective norms, perceived behavioral control, personal norms, and frugality directly influence the intention to buy an electric vehicle. The intenThe view of incentives, ascription of responsibility, and awareness of consequences also indirectly influence the intention to buy an electric The study's findings suggest that the government and entrepreneurs must play a significant role to hasten the transition from fossil fuel vehicles to electric energy vehicles. The government can play a role in fiscal and non-fiscal policies. The government can provide fiscal incentives to encourage the purchase of electric vehicles and accelerate SPKLU infrastructure development to make it easier for consumers to charge electric vehicles. Automotive entrepreneurs can play a role by promoting safe, comfortable, and affordable electric vehicles so that more and more people are confident to buy electric vehicles. Products for electric vehicles that prioritize the development of sustainability goals in the environmental field are crucial in persuading consumers that electric vehicles offer superior environmental solutions rather than creating new environmental issues.