Study of Mobile App Development Industry

We are living in an era where a lot of disruptive technologies that change the entire perspective of the market are arriving very often. One such is the emergence of Mobile App Development, which completely changed the way users utilized software. Even though software development generally meant a stand-alone or Web application in the past, now it has enormous space given to Mobile App Development. Standalone technologies demanded the user to have a Personal Computer at least, with them to utilize their applications. However, since the platform on which an app can be deployed is just a mobile phone, the target audience for this type of application development becomes manifold. App development that targets handheld devices has now become a standard by which services reach the target audience faster since almost everyone has access to a mobile device. The App Development industry has only grown in leaps and bounds ever since its inception. This paper discusses in detail the Mobile App Development Industry and its predominance in India. Objectives: To analyse and understand the Mobile App Development Industry worldwide and in India, to understand the preference, usage, revenue, cost, and scope of App Development in India and to perform a SWOC Analysis for the Mobile App Development Industry. Design/Methodology/Approach: A detailed analysis of the Mobile App Development Industry is done by various secondary data sources such as websites and blogs. Some Scholarly research articles are also referred to understand the challenges in the industry. Findings/Result: Based on the SWOC Analysis of the Mobile App Development Industry, we can say that this industry is going to be one of the most sought-after industries especially in a pandemic-stricken world. Originality/Value: This paper, analyses various aspects of the Mobile App Development Industry. Based on the analysis, the current and future state of the industry is presented. Paper Type: A research case study paper on the Mobile App Development Industry.