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Մանիպուլյացիայի հնարների կիրառումը ժամանակակից մեդիայում/The Use of Manipulative Techniques in Modern Media
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In the modern world, manipulation is one of the most widely used technologies in politics, advertising, public relations and journalism, which is perceived as a system of ideological and social-psychological means of action aimed at changing people's thinking and behavior, contrary to their interests. Mass media has a huge role in this process, which has been transformed from the means of information search, processing and transmission into the means that control and transform the inner world of people. However, people are not only passive consumers of information provided by the media, they interpret and evaluate it based on their own perception of the world, ideals, social position, and cultural development.
Messenger of Armenian State University of Economics, Armenian State University of Economics
Title: Մանիպուլյացիայի հնարների կիրառումը ժամանակակից մեդիայում/The Use of Manipulative Techniques in Modern Media
Description:
In the modern world, manipulation is one of the most widely used technologies in politics, advertising, public relations and journalism, which is perceived as a system of ideological and social-psychological means of action aimed at changing people's thinking and behavior, contrary to their interests.
Mass media has a huge role in this process, which has been transformed from the means of information search, processing and transmission into the means that control and transform the inner world of people.
However, people are not only passive consumers of information provided by the media, they interpret and evaluate it based on their own perception of the world, ideals, social position, and cultural development.
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