Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Factors Affecting Employee-based Brand Equity: Evidence From China
View through CrossRef
Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance. Few studies try to identify the source of EBBE, or in other words, the antecedents of EBBE. The major study of the antecedents of EBBE is King and Grace’s model (2010), which is restricted to the service industry. As this research is cultural context-dependent, it is necessary to test the framework of King and Grace’s model (2010) in other regions or industries. Replication studies are important for the generalizability of strategic management theories as reputed journals such as the Academy of Management Journal (AMJ) and the Strategic Management Journal (SMJ) have proposed. Therefore, this study was designed to test King and Grace’s model (2010) in an eastern cultural context (China) and covers several non-service sector industries. The results confirmed King and Grace’s model to a high extent, which has significant implications for firms in developing countries. Keywords: Employee-based brand equity, Brand management, China, Employee behavior, Competitive advantage.
UUM Press, Universiti Utara Malaysia
Title: Factors Affecting Employee-based Brand Equity: Evidence From China
Description:
Employee-based brand equity (EBBE) has been receiving increasing attention in recent years.
However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.
Few studies try to identify the source of EBBE, or in other words, the antecedents of EBBE.
The major study of the antecedents of EBBE is King and Grace’s model (2010), which is restricted to the service industry.
As this research is cultural context-dependent, it is necessary to test the framework of King and Grace’s model (2010) in other regions or industries.
Replication studies are important for the generalizability of strategic management theories as reputed journals such as the Academy of Management Journal (AMJ) and the Strategic Management Journal (SMJ) have proposed.
Therefore, this study was designed to test King and Grace’s model (2010) in an eastern cultural context (China) and covers several non-service sector industries.
The results confirmed King and Grace’s model to a high extent, which has significant implications for firms in developing countries.
Keywords: Employee-based brand equity, Brand management, China, Employee behavior, Competitive advantage.
Related Results
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue...
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION
Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. O...
Leveraging Brand Equity through Brand Love and Brand Respect: A Conceptual Extension through Lovemarks Theory
Leveraging Brand Equity through Brand Love and Brand Respect: A Conceptual Extension through Lovemarks Theory
Purpose: In the twenty-first century, firms must continuously work on how to improve brand equity. This study applies the lovemarks theory to examine the direct relationships betwe...
PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY
PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY
Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan paka...
Approach to analyzing qualitative and quantitative characteristics of a companys brand
Approach to analyzing qualitative and quantitative characteristics of a companys brand
To identify first goods, and then services on the market, first in the USA, and later in other countries of the world, in the 20–30s of the last century, a trademark was introduced...
Brand name substitution and brand equity transfer
Brand name substitution and brand equity transfer
PurposeDespite the prevalence with which firms change the brand names they use, this research stream has received little academic attention. Managers confronted with brand name sub...
ANALISIS PENGARUH EKUITAS MEREK TERHADAP PERLUASAN MEREK DARI KATEGORI PRODUK MINYAK GORENG MEREK FILMA DI SURABAYA
ANALISIS PENGARUH EKUITAS MEREK TERHADAP PERLUASAN MEREK DARI KATEGORI PRODUK MINYAK GORENG MEREK FILMA DI SURABAYA
Focus of this research is analysis on the influence of brand equity upon brand extenssion. In this research, the brand equity was measured by dimensions (brand awareness, perceived...
ANALISIS EKUITAS MEREK DARI KATEGORI PRODUK MINYAK GORENG BIMOLI PADA KELOMPOK USAHA INDOFOOD
ANALISIS EKUITAS MEREK DARI KATEGORI PRODUK MINYAK GORENG BIMOLI PADA KELOMPOK USAHA INDOFOOD
The Indofood Group and even all companies at the present time are facing tight competition. As a consequence of this condition, they must have abilities to build and to keep, as we...