A Swot Analysis of Hospitality Industry in Galle Fort

Galle Fort is a most popular place in Sri Lanka and world heritage site. The Galle Fort, is the first fort built by the Portuguese. As well as, Galle Fort has high-level tourism and hospitality industry. The main objective of this study was to identify the challenges of service providers in the hospitality sector in Galle Fort. This research was basically, quantitative research. The method by which the primary data were used for this research was a questionnaire. Secondary data were collected from reliable e-books, websites, research, journal articles, and other literature which were previously conducted. The collected data were analyzed by excel sheets and content analysis. The result of this research was that most of the service providers in Galle Fort do not have any problems and overall Galle Fort has a good hospitality sector and it is clear that those service providers also provide a high level of hospitality to their customers. Through this research some new suggestions were offered to some of the problems faced by service providers in Galle Fort. That was, Eco-friendly methods can be followed. That was, using solar panels to get light as well, recycling. Also, Galle Fort service providers can use a variety of methods to compete. That was, selling goods at a lower price (sale), and making new products. Use of electronic alarm systems to maintain the security of those institutions. Using technology development methods. That was, the introduction of digital menu cards instead of hotel menu cards will improve hotel facilities.