Influence of Digital Leadership on Employees’ Digital Creativity Based on the Research Perspective of the Mediating Effect of Job Crafting

Employees’ digital creativity have become important driving forces for enterprises to use digital technology to create business benefits. However, research on digital creativity is still insufficient. Digital leadership, due to its unique characteristics and important role in driving the digital development process of individuals, businesses, and society, is used as antecedent variable in this study to influence employees’ digital creativity. Job crafting is the mediating variable, and power distance is the moderating variable. This study uses mature scales to compile a questionnaire distributed to digital enterprises in China in two periods. Finally, 344 valid questionnaires were obtained, and the hypotheses were tested using AMOS 24.0 software and the hierarchical regression method. Research has found that digital leadership is positively related to employees’ digital creativity. Job crafting mediates between digital leadership and employees’ digital creativity. Power distance negatively moderates the relationship between digital leadership and employees’ digital creativity, and negatively moderates the mediating role of job crafting between digital leadership and employees’ digital creativity. Based on the theoretical results of this study, in addition to emphasizing the cultivation of digital leadership, enterprises should also pay attention to exploring employees with low power distance and consciously encourage them to job crafting, so as to effectively unleash their digital creativity.