Responses to peace journalism

This article presents and discusses the results of an experiment, which gathered audience responses to television news coded as war journalism and peace journalism respectively, in two countries, Australia and the Philippines. From the peace journalism model, evaluative criteria were first derived as a set of headings for content analysis of existing television news as broadcast in each country. The test material was then coded to fall within the upper and lower peace journalism quintiles of the ‘idiom and range’ of local television journalism in each case. Distinctions under the headings were particularized for individual stories by critical discourse analysis, to disclose potential sources of influence transmitted into audience frames. Data about emotional responses, gathered from self-reporting questionnaires, were combined with a textual artefact, with participants completing a ‘thought-listing protocol’ as they watched. Focus groups also viewed the material and provided more in-depth narrative responses. Watching peace journalism left people less angry and fearful, and more hopeful and empathic. Peace journalism viewers were also less inclined to apportion ‘blame’ to one ‘side’, and more likely to think about cooperative solutions to the problems presented.