Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD
View through CrossRef
Examining the influence of labelling on organic food purchase intention is essential, as labelling plays a critical role in shaping consumer perceptions and influencing purchasing decisions. This study specifically investigates the effect of labelling on organic food packaging and its influence on purchase intention. To achieve this, a non-contrived, cross-sectional correlational study was conducted, yielding 415 valid responses. The findings indicate that personal attitudes strongly influence purchase intention. Satisfaction with existing labelling positively impacts both personal attitudes and purchase intention, while a desire for more labelling negatively affects personal attitudes and purchase intention. Additionally, personal attitude mediates the relationship between satisfaction with labelling, the desire for more labelling, and purchase intention. These results provide valuable insights for marketers, organic food retailers, and producers to refine labelling strategies and develop more effective marketing communication plans to better influence consumer behaviour toward organic food products.
Title: MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD
Description:
Examining the influence of labelling on organic food purchase intention is essential, as labelling plays a critical role in shaping consumer perceptions and influencing purchasing decisions.
This study specifically investigates the effect of labelling on organic food packaging and its influence on purchase intention.
To achieve this, a non-contrived, cross-sectional correlational study was conducted, yielding 415 valid responses.
The findings indicate that personal attitudes strongly influence purchase intention.
Satisfaction with existing labelling positively impacts both personal attitudes and purchase intention, while a desire for more labelling negatively affects personal attitudes and purchase intention.
Additionally, personal attitude mediates the relationship between satisfaction with labelling, the desire for more labelling, and purchase intention.
These results provide valuable insights for marketers, organic food retailers, and producers to refine labelling strategies and develop more effective marketing communication plans to better influence consumer behaviour toward organic food products.
Related Results
Utilization of nutrition information on food labels by diabetic mellitus and hypertensive patients attending clinic at Kakamega County Teaching and Referral Hospital, Kenya
Utilization of nutrition information on food labels by diabetic mellitus and hypertensive patients attending clinic at Kakamega County Teaching and Referral Hospital, Kenya
The aim of food labels is to inform consumers on the food content. The information conveyed on food labels has evolved over time thus the objectives of food labelling have become n...
Materialism and Environmental Knowledge as a Mediator for Relationships between Religiosity and Ethical Consumption
Materialism and Environmental Knowledge as a Mediator for Relationships between Religiosity and Ethical Consumption
ABSTRACTOn a global and regional scale, Indonesia has one of the least environmentally sustainable economies in the Asia-Pacific region. Consumption is one of the key factors contr...
Covid-19 Consumer Tracker Waves 1 – 4
Covid-19 Consumer Tracker Waves 1 – 4
Background The Food Standards Agency commissioned social research to develop its evidence base on issues affecting consumers and businesses in order to inform its COVID-19 response...
COVID-19 Consumer Tracker Waves 5 – 8
COVID-19 Consumer Tracker Waves 5 – 8
Background The Food Standards Agency commissioned social research to develop its evidence base on issues affecting consumers and businesses in order to inform its COVID-19 response...
COVID-19 Consumer Tracker Waves 1 and 2
COVID-19 Consumer Tracker Waves 1 and 2
Background The Food Standards Agency commissioned social research to develop its evidence base on issues affecting consumers and businesses in order to inform its COVID-19 response...
COVID-19 Consumer Tracker Survey: Summary Report (Waves 1-12)
COVID-19 Consumer Tracker Survey: Summary Report (Waves 1-12)
Background The Food Standards Agency commissioned social research to develop its evidence base on issues affecting consumers and businesses in order to inform its COVID-19 response...
The food quality schemes of the European Union and their implications on the Hungarian market
The food quality schemes of the European Union and their implications on the Hungarian market
It is becoming increasingly important for consumers to know exactly what kind of foods they consume, while it is increasingly vital for food producers to excel from the competition...
RESEARCH ON THE INFLUENCE MECHANISM OF ECO-LABELS ON CONSUMERS' PURCHASE INTENTIONS
RESEARCH ON THE INFLUENCE MECHANISM OF ECO-LABELS ON CONSUMERS' PURCHASE INTENTIONS
This study investigates how eco-labels impact the purchase intentions of consumers on the Chinese mainland, set against the backdrop of China's "dual carbon" goals and green develo...