Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee
View through CrossRef
Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.
Title: Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee
Description:
Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia.
Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo.
This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness.
The sample in this study were 400 respondents.
The sampling technique in this study was using purposive sampling technique.
The data collection method used a questionnaire.
The analysis technique used is simple linear regression through SPSS staticstic 24 software.
The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.
3%.
The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.
Keywords: Attraction, Brand Awareness, Shopee.
Related Results
Strategi Pemasaran Digital Busana Muslim di saat Pandemi Covid 19
Strategi Pemasaran Digital Busana Muslim di saat Pandemi Covid 19
Abstract. The times have made marketing more sophisticated so that the emergence of digital marketing through e-commerce is one of them Shopee. Elzatta has joined Shopee for 5 year...
PENGARUH BRAND AMBASSADOR DAN E-WOM TERHADAP BRAND LOVE TOKOPEDIA
PENGARUH BRAND AMBASSADOR DAN E-WOM TERHADAP BRAND LOVE TOKOPEDIA
ABSTRACTA brand ambassador is someone who has a passion for the brand, wants to introduce a brand, even voluntarily provides information about the brand. Brand Love is a very stron...
Peran Brand Ambassador Arya Saloka dan Amanda Manopo dalam Membangun Brand Awareness
Peran Brand Ambassador Arya Saloka dan Amanda Manopo dalam Membangun Brand Awareness
This Research is trying to examine the role of brand ambassadors in increasing brand awareness. The researcher took the case study of Arya saloka and Amanda Manopo who became Shope...
Brand Ambassador Internasional dan Citra Produk Lokal
Brand Ambassador Internasional dan Citra Produk Lokal
The development of the Korean Wave has had a big impact, one of which is the use of Korean actors as brand ambassadors to represent companies in the eyes of the public. One company...
Pengaruh Kredibilitas Deddy Corbuzier sebagai Brand Ambassador J&T terhadap Citra Merek J&T
Pengaruh Kredibilitas Deddy Corbuzier sebagai Brand Ambassador J&T terhadap Citra Merek J&T
The increasing use of brand ambassadors as a branding activity has resulted in many companies participating in this strategy. Selection of brands quality ambassadors can influence ...
Pengaruh Brand Ambassador dan Brand Personality terhadap Brand Image Produk Somethinc
Pengaruh Brand Ambassador dan Brand Personality terhadap Brand Image Produk Somethinc
Abstract. South Korean culture successfully attracted the attention of the world's eyes which led to the emergence of the Korean wave which brought new beauty standards so that man...
Strategi marketing communications melalui emina girl gang ambassador oleh emina cosmetics di masa pandemi covid-19
Strategi marketing communications melalui emina girl gang ambassador oleh emina cosmetics di masa pandemi covid-19
AbstractThe COVID-19 pandemic has certainly had an impact on all areas of industry, including the beauty industry. One of the marketing communication strategies implemented by Emin...
Analisis Hukum Islam terhadap Status Harta Koin Shopee
Analisis Hukum Islam terhadap Status Harta Koin Shopee
Shopee coins are virtual currencies issued by shopee, this virtual money can be obtained when someone makes a shopping transaction at shopee, 1 shopee coin is valued at 1 rupiah. T...