Airbnb guests' pro-environmental behaviour and community resilience: mitigating the negative impacts of Airbnb tourism.

Abstract Despite the significant amount of literature on tourists' pro-environmental behaviour (PEB), there is no study to systematically investigate the PEB of Airbnb guests. Understanding Airbnb guests' PEB is important to improve the host communities' resilience and mitigate the negative impacts associated with Airbnb growth. This chapter examines the determinants to Airbnb guests' PEB focusing on guests' knowledge of and concern about the environment. A binary logit model was applied using the survey data collected from Norwegian university students. The results support the hypothesis that Airbnb guests' environmental knowledge and concern are important in influencing their PEB. The study further tested if Airbnb guests behave differently when they are in or close to their home and when they travel. The findings show that respondents' behaviour does not seem to differ significantly. The study results enhance understanding of the Airbnb's impact on host communities and highlight the need to design PEB strategies specifically targeting Airbnb guests for successful destination governance and improved community resilience.