Hatsune Miku: The subversive potential of a participatory-created cyberpop idol

Virtual worlds and online interactions are the base of cyberpop culture, in which consumption also causes production of meaning. It possibly can, but does not have to bring out subversive and/or activist potential. The overflow of the virtual into the spaces of physical reality, by use of technologies as gestural interfaces, holographic projections and the like, allows direct bodily interactions with virtual objects. Some of these objects are so-called virtual idols. Their appearance, identity and celebrity status are constructed and assigned by real people in the real world. This paper analyses the role of fans in the creation of the most famous virtual idol, the vocaloid Hatsune Miku. Based on this analysis, the paper puts forward a thesis that existence of Hatsune Miku puts emphasis on the activity (participation) per se, instead of activism. It does not serve the idea of social change, but the maintaining of the social status quo.